How do you live a life of purpose?

Being smart and intelligent won’t make you successful. Having a great idea isn’t enough. What separates successful people from others is grit, mental toughness, and resilience.

These are not things you are born with. They are skills that you—that anyone—can learn through the purpose principles we teach in our programs and courses.

Watch Video to learn more!

Living in Purpose – Paperback

This is McKie’s riveting journey through happiness and depression, health and disease, life and death, freedom and bondage, and hopelessness and faith. This memoir is not just McKie’s tribute to his birth parents and adoptive parents, but a tribute to everyone that has and will overcome life’s greatest disappointments. This is a moving, up-lifting story of adversity creating purpose.

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Your Plan to Maximize your Potential!


Select the keynote, coaching or course that’s right for you.


Learn proven purpose principles and put them into action.


Change the course of your personal and professional life.

Keynote/Workshop Testimonials

Hear what clients have to say about the difference my courses and programs have made.

“Augusta University Augusta University hosted its 6th Annual Diversity and Inclusion Summit and Yannik Mckie was an excellent choice as a keynote presenter. When we received our survey results 98% of respondents to our survey shared that Yannik Mckie offered thought provoking concepts and relevant examples to aid with enhancing diversity in their work or community. He open a number of eyes, hearts and minds during his presentation. His personal story is inspiring and was able to help our audience understand the part they play in creating a diverse and inclusive environment.”

Karen A. Mobley
Director of Academic Diversity Initiatives for the Office of Diversity and Inclusion at Augusta University

“Mr. McKie did a phenomenal job hosting our company workshop on DISC, communication & how adversity can be transformed into purpose. He was very professional and knowledgeable. Even though the training had to be modified due to COVID, he was able to adapt and deliver engaging content. Even after the workshop was over, our staff was able to continue a meaningful discussion regarding the information presented by Mr. McKie. We will definitely be using his services again…” –

Quest for Change

“We invited Yannik in early this Spring to speak to our young men during our Bow ties and Blue Jeans mentoring matchup event. He delivered an inspiring message about finding your purpose in your problems! His message resonated with the entire audience, challenging us all to find our purpose and BE GREAT!”

Kim Evans
CEO of Boys & Girls Clubs of the CSRA

“Author Yannik McKie was an excellent and informative key note speaking sensation! Speaking to an audience of faculty, administrators, business professionals, and students would be a difficult challenge for any professional; however, Mr. McKie handled this with care and professional efficiency. Having him at our event was an absolute joy, and we really look forward to hiring him again.”

Nashia C. Whittenburg
Associate Director of Multicultural Affairs St. John’s University

“Yannik’s keynote at our Wellness University graduation exceeded all expectations. He inspired, entertained, and educated! Yannik has got to be one of the best speakers we have ever hired and we look forward to working with him again!”

Wendy Nicholson
Program Director-Friends For Life

Thomas C. Settles III
Chaplain UGA, Fellowship of Christian Athletes

“We brought Yannik in to speak to the football team and his talk was about having character, integrity & mental toughness. He is building a new legacy for families daily!”

“We couldn’t have had a better speaker! You were so genuine, relevant and clearly had done your homework. You knew this audience and raised the level of conversation versus talking down to them. I was so impressed and appreciated of how accommodating and easy you are to work with, something not all speakers understand.”

Nancy Hunter Denney
Conference Director

“We invited Yannik to be the keynote speaker at our Maximize Potential Conference and we were extremely pleased with the outcome! We would highly recommend Yannik for any event.”

Nic Panghorn​
Assistant Director Residential Programs, Clemson Youth Learning Institute

Team Coaching Testimonials

“It has not only been an honor to develop a business relationship with Yannik Mckie, also a friendship based on integrity and commitment. Yannik’s ability to commit exemplifies true leadership.”

Jerry M Cantrell, President
Marketing Resources,Inc.

“Yannik is a dynamic individual. When working with him, you quickly realize how much he can add to any business that he touches. Yannick has a sharp business mind and he’s able to see future possibilities where others see none.”

Paul Griffen
District Sales Manager at Nationwide Insurance and Financial Services

1 on 1 Coaching Testimonials

Don’t just take our word for it. Check out what our clients have to say…

Yannik is an excellent coach and motivator! His purpose principles helped push me out my comfort zone & now I am a successful entrepreneur, husband & father! I HIGHLY recommend this program!! –

Jay Boatright – Founder, Smax Art Photography

“Yannik is an amazing trainer! We hired him to train our staff on techniques that will help us increase productivity & positive communication. Yannik had us on the edge of our seats as he used his personal story to entertain & educate us on how we should embrace challenges and use them to grow our company. Don’t think twice about hiring Yannik, he is definitely worth the investment!”
Dee Dee Henderson President – Piedmont/Upstate Region at Agape Senior Care


Putting our mission to work

As a social enterprise, a portion of our revenue supports our non-profit, – which supports at-risk youth, and Chosen Church in Grovetown, GA.

Empowering leaders every day

We’ve visited campuses and organizations across the country to share the secrets of transforming life’s challenges into purpose. See some of these moments.